Cookie Policy
Effective: March 10, 2026
This Cookie Policy explains how Mesa Alta Research, LLC (“Mesa Alta,” “we,” “us,” or “our”) uses cookies and similar storage technologies when you visit mesa-alta.com (the “Site”).
1. What Are Cookies?
Cookies are small text files placed on your device by a website. They are widely used to make websites work efficiently, remember your preferences, and provide information to site owners. Similar technologies include localStorage andsessionStorage, which store data directly in your browser rather than transmitting it to the server with each request.
2. How Mesa Alta Uses Cookies and Local Storage
We currently use a minimal number of storage technologies:
| Name | Type | Purpose | Duration |
|---|---|---|---|
| mesa-alta-cookie-consent | localStorage | Stores your cookie consent preference (accepted or declined) | Persistent (until cleared) |
| _ga, _ga_*, _gid | Cookie | Google Analytics 4 — measures site usage and visitor patterns. Only set if you accept cookies. | Up to 2 years |
We do not use advertising cookies, social media tracking pixels, or any other third-party tracking technologies beyond what is listed above.
3. A Note on localStorage vs. Cookies
Your consent preference (mesa-alta-cookie-consent) is stored using the browser’s localStorage API rather than a traditional HTTP cookie. Unlike cookies, localStorage data is never automatically transmitted to our servers with your requests — it stays entirely in your browser. This is a deliberately privacy-friendly implementation.
4. Your Choices
You have full control over whether analytics cookies are set:
- Consent banner: When you first visit the Site, a banner will appear asking for your preference. Select Accept All to enable Google Analytics, or Decline to block it.
- Reset your choice: Open your browser’s Developer Tools, navigate to Application → Local Storage →https://mesa-alta.com, and delete themesa-alta-cookie-consent key. The consent banner will reappear on your next visit.
- Browser settings: Most browsers allow you to block or delete cookies at any time. Refer to your browser’s help documentation for instructions. Note that blocking all cookies may affect site functionality on other websites.
- Google Analytics opt-out: You may also install the Google Analytics Opt-out Browser Add-on to prevent your data from being collected by Google Analytics across all websites.
5. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable law. The effective date at the top of this page will be updated accordingly. We encourage you to review this page periodically.
6. Contact Us
If you have any questions about this Cookie Policy, please contact us:
Mesa Alta Research, LLC5901 Indian School Road NE
Albuquerque, New Mexico 87110
info@mesa-alta.com